Paid Social Media Advertising: Mastering Ads for Growth
It is a practical, results-driven course designed for entrepreneurs, marketers, startups, and influencers ready to scale their impact.
Duration: 30 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
In this 30-hour course, you’ll learn the real-world skills needed to create, manage, and optimize paid advertising campaigns specifically for Canada’s e-commerce scene — with a special focus on Toronto’s dynamic startup environment and Ad Standards Canada compliance.
Why Take This Course?
Stay Competitive: Organic reach is declining across platforms like Meta (Facebook/Instagram) and TikTok. Paid advertising is now essential for visibility and growth.
Hands-On Learning: Get actionable skills that businesses are urgently seeking: measurable ad strategies that deliver real ROI.
Market-Specific Training: Tailored for Toronto’s vibrant, multicultural consumer base and Canadian ad regulations.
Career Growth: Whether you’re promoting a business or building a personal brand, mastering paid ads makes you a powerful asset.
What You'll Learn
How to set up and launch ads on Meta (Facebook, Instagram) and TikTok, targeting Toronto and Canadian consumers.
How to optimize advertising budgets (CAD) for maximum return on investment (ROI).
How to analyze ad performance using built-in platform tools like Meta Ads Manager and TikTok Business Center.
How to create culturally aware ad content that resonates with Canada’s diverse audiences.
How to stay compliant with Canadian advertising standards and best practices.
Course Outcomes
Launch and manage high-performing ads on Meta and TikTok platforms.
Optimize ad campaigns for profitability, using CAD budgeting strategies.
Analyze performance data to refine and improve ad effectiveness.
Design inclusive, effective ads for Toronto’s multicultural market.
Navigate advertising regulations set by Ad Standards Canada.
