Digital Media Marketing: Leveraging Campaigns for Impact
Its designed for marketers, entrepreneurs, and business owners who want to build integrated digital campaigns that amplify reach, drive sales, and build brand awareness.
Duration: 25 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
Great content is just the beginning — strategic marketing campaigns turn ideas into real-world results.
Digital Media Marketing: Leveraging Campaigns for Impact is designed for marketers, entrepreneurs, and business owners who want to build integrated digital campaigns that amplify reach, drive sales, and build brand awareness.
In this 25-hour course, you’ll focus on creating smart, measurable campaigns using Canadian tools and SEO trends, with a spotlight on Toronto’s fast-paced tech and business market.
Why Take This Course?
Strategy First: Learn how to design integrated campaigns that combine content, SEO, email, and ads for maximum impact.
Canadian Market Focus: Tailor your marketing strategies for Toronto’s dynamic and multicultural consumer landscape.
Results-Driven: Gain skills to measure performance using free, accessible analytics tools.
Professional Relevance: Meet Canadian marketing standards and norms to operate effectively and ethically.
What You'll Learn
How to plan and launch a digital marketing campaign combining email marketing and display advertising.
How to target Toronto audiences using local SEO strategies and Google trends.
How to measure campaign effectiveness using free tools like Google Analytics and built-in platform insights.
How to align campaigns with Canadian marketing norms, including privacy, consent, and ethical standards.
Course Outcomes
Create a full digital campaign plan incorporating email, ads, and SEO.
Use SEO techniques specifically tuned to Toronto’s local search behaviors.
Analyze campaign impact through key performance indicators (KPIs) and analytics.
Ensure campaigns meet Canadian advertising and privacy standards.
