Performance Marketing and Analytics: Measuring Impact in the Digital Ecosystem
It prepares students to confidently track, interpret, and act on digital marketing data.
Duration: 30 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
In today’s results-driven digital landscape, simply running campaigns isn’t enough — marketing professionals must measure, optimize, and prove their impact.
Performance Marketing and Analytics: Measuring Impact in the Digital Ecosystem prepares students to track, interpret, and act on digital marketing data with confidence.
In this 30-hour course, you’ll gain hands-on experience with tools like Google Analytics and Meta Ads Manager, mastering KPIs, conversion tracking, ROI calculations, and A/B testing — all tailored for Toronto’s corporate sector and Canadian digital platforms.
Why Take This Course?
Analytics Expertise: Become a marketer who speaks the language of data — and uses it to drive real results.
Career Critical: Essential skills for marketing specialists, digital analysts, and professionals tasked with proving campaign effectiveness.
Canadian Focus: Apply tools and techniques specifically for campaigns in Toronto and broader Canadian markets.
Strategic Decision-Making: Move from reporting numbers to making informed marketing decisions based on data insights.
What You'll Learn
How to track conversions using Google Analytics, Meta Ads Manager, and platform-specific analytics tools.
How to set up and interpret A/B tests tailored to Canadian audiences and market behaviours.
How to calculate Return on Investment (ROI) in Canadian Dollars (CAD) across different digital channels.
How to interpret performance data to optimize campaigns and influence strategic planning.
Course Outcomes
Accurately track and report on campaign conversions across platforms.
Design, launch, and analyze A/B tests for digital marketing campaigns in Canada.
Calculate and present ROI clearly, using Canadian financial benchmarks.
Turn raw data into actionable marketing insights for optimization and growth.
