Digital Media Foundations: Crafting Compelling Online Content
offers a hands-on introduction to creating high-quality blogs, graphics, and videos — without needing advanced technical skills.
Duration: 20 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
In today’s crowded online world, storytelling and attention-grabbing content are essential for standing out.
Digital Media Foundations: Crafting Compelling Online Content offers a hands-on introduction to creating high-quality blogs, graphics, and videos — without needing advanced technical skills.
This 20-hour course is ideal for beginners, entrepreneurs, and new content creators. Focused on Toronto’s dynamic media scene and Canadian accessibility standards like AODA, you’ll learn how to create inclusive and engaging digital content that truly connects with diverse audiences.
Why Take This Course?
Master the Basics: Create professional-looking blogs, graphics, and scripts even without prior experience.
Accessibility Focus: Build content that’s not only engaging but also meets Canada’s accessibility requirements (AODA).
Local Relevance: Align your messaging with Toronto’s multicultural, fast-paced media environment.
- Cross-Platform Readiness: Learn how to tailor your content for blogs, websites, social media, and more.
What You'll Learn
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How to produce blog posts and design social media graphics using beginner-friendly tools like Canva.
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How to script compelling videos that reflect the diversity of Canadian audiences.
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How to apply AODA (Accessibility for Ontarians with Disabilities Act) guidelines to make your content more inclusive.
- How to optimize content for maximum engagement, including headlines, captions, and calls-to-action.
Course Outcomes
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Create a complete blog post and a branded graphic using easy-to-use platforms.
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Write video scripts that are culturally sensitive and resonate with diverse communities.
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Implement key accessibility standards (AODA) in all digital content.
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Share optimized content designed to attract and engage audiences across platforms.
