Digital Marketing Fundamentals: Strategy, Channels, and Consumer Behavior
It's a comprehensive course designed for early-career professionals, small business owners, and career changers who want a strong, strategic foundation in digital marketing.
Duration: 25 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
As businesses continue to shift toward digital-first strategies, the demand for well-rounded digital marketing professionals is soaring.
Digital Marketing Fundamentals: Strategy, Channels, and Consumer Behavior is a comprehensive course designed for early-career professionals, small business owners, and career changers who want a strong, strategic foundation in the digital marketing world.
In this 25-hour course, you’ll gain practical knowledge of key digital channels, consumer insights, and campaign planning — with a specific focus on Toronto’s job market and Canadian consumer behavior.
Why Take This Course?
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Well-Rounded Skills: Cover all the essential elements of modern digital marketing — from strategy development to consumer analysis.
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Career Entry Point: Perfect for those starting a digital marketing career or transitioning into the field.
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Canadian Market Focus: Tailor your learning to Toronto’s unique business landscape and evolving consumer trends.
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Data-Driven Decision-Making: Build marketing plans rooted in real consumer data and segmentation.
What You'll Learn
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How to explore key digital marketing channels, including SEM, email marketing, content marketing, and social media platforms.
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How to segment audiences based on Canadian demographics, psychographics, and behavior patterns.
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How to design a basic marketing funnel, from awareness to conversion.
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How to use Toronto-specific consumer data to drive marketing decisions and tailor campaigns locally.
Course Outcomes
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Understand the core principles of integrated digital marketing strategy.
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Choose and optimize the right digital channels based on campaign goals.
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Build customer segments to target audiences more effectively.
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Design a simple but effective marketing funnel using real-world models.
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Apply Canadian and Toronto-specific market insights to campaigns.
