Social Media Content Planning and Scheduling
It is designed for professionals, entrepreneurs, and small organizations who want to build a sustainable, efficient, and engaging digital presence.
Duration: 25 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
Consistency is the secret weapon behind successful digital brands — but without a clear plan, even the best ideas can get lost.
Social Media Content Planning and Scheduling is designed for professionals, entrepreneurs, and small organizations who want to build a sustainable, efficient, and engaging digital presence.
In this 25-hour course, you’ll master frameworks for content mapping, thematic scheduling, and multi-platform coordination — with a special focus on Toronto’s market dynamics and Canadian holidays and trends.
Why Take This Course?
Solve the #1 Problem: Most brands struggle with consistency, not creativity. Learn how to organize and deliver content systematically.
Hands-On Frameworks: Build a content calendar you can actually stick to, using real Canadian events and audience patterns.
Canadian Focus: Tailor content for national holidays, Toronto’s multicultural market, and seasonal consumer behaviors.
Efficiency Boost: Save time and reduce last-minute scrambling with structured workflows.
What You'll Learn
How to create a 30-day content calendar based on Canadian events, holidays, and key seasonal dates.
How to schedule posts automatically using tools like Hootsuite, Buffer, and Later.
How to plan content themes that align with Canadian seasonal and cultural trends for greater engagement.
How to analyze your posting schedules to identify peak engagement times and optimize future strategies.
Course Outcomes
Create a full 30-day social media calendar mapped to Canadian events and audience interests.
Use professional scheduling tools like Hootsuite to automate your posting workflow.
Plan ahead for holidays, trends, and seasonal cycles to stay relevant year-round.
Analyze posting schedules to refine and boost engagement across all platforms.
