Video Production for Social Media Engagement
It is designed for professionals, entrepreneurs, and digital creators looking to tap into the power of platforms like Instagram Reels, TikTok, and YouTube Shorts
Duration: 20 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
Short-form video is dominating today’s digital world — and brands that master it, win.
Video Production for Social Media Engagement is designed for professionals, entrepreneurs, and digital creators looking to tap into the power of platforms like Instagram Reels, TikTok, and YouTube Shorts.
In this 20-hour course, you’ll gain both technical skills and strategic insight to create compelling short-form videos that drive engagement, align with brand identity, and boost conversions.
With a special focus on Toronto’s media landscape and CRTC guidelines, you’ll learn to create content that resonates locally and succeeds nationally.
Why Take This Course?
Stay Relevant: Short-form video consistently outperforms other content for reach, engagement, and visibility.
Hands-On Practice: Get real-world training with free tools like CapCut to quickly create professional-quality videos.
Content with Purpose: Learn to entertain, educate, and inspire — while staying aligned with brand goals.
Canadian Focus: Stay ahead by mastering Toronto trends and meeting CRTC standards for content distribution.
What You'll Learn
How to plan, shoot, and edit short-form videos using free tools like CapCut and InShot.
How to tell impactful stories tailored for Toronto’s diverse and multicultural audiences.
How to leverage Canadian social media trends to boost video visibility and platform reach.
How to schedule and distribute content effectively while staying compliant with CRTC content standards.
Course Outcomes
Edit and produce polished short-form videos using free, user-friendly apps.
Craft storytelling techniques that resonate with local audiences in Toronto and beyond.
Integrate trending formats and topics to increase content visibility.
Schedule, manage, and publish video content per Canadian media guidelines.
