Social Media Strategy Basics: Building Your Online Presence
Learn to build an authentic, engaging brand on social media—starting with the basics that actually matter.
Duration: 25 hours
Delivery Mode: Online / In-person
Language: English
Credentials: Certification
Course Overview
This course focuses on practical, real-world skills that you can apply immediately. We break down the essentials of social media marketing with an emphasis on organic growth strategies, platform best practices, and local considerations like Canadian privacy laws.
What you will learn:
By the end of this course, you’ll be able to:
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Build a social media strategy tailored to Canadian audiences
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Create engaging, professional-looking posts using free tools like Canva
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Understand how social media algorithms work and how to work with them
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Navigate Canadian digital privacy rules
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Track and interpret basic engagement metrics to refine your content
Who This Course is For
- Small business owners looking to grow their online presence
- Creators and influencers just starting out
- Job seekers and professionals building a personal brand
- Anyone interested in using social media more effectively, without spending money on ads
